Another hashtag challenge that saw incredible results in 2018 was the #raindropchallenge. Yes, these two sounds have become so popular both on TikTok and outside the platform because many creators have used them in their videos, adding their own unique twist each time. You create a branded hashtag and then use this to promote a challenge where users participate by creating their videos using your hashtag. Its no surprise that influencers are everything on social media, particularly on TikTok. The app will check that the name you choose is unique. Previous research confirms that by using the right music or sound on TikTok, creators, artists, and businesses alike can see a significant impact. This type of video content is similar to the strategy of using popular sounds. If you have never recorded a video using the TikTok app before you will need to let it find your camera and video recorder in your mobile device. TikTok has rekindled brand loyalty. TikTok trends motivate and inspire people to take action. But there are many mistakes that you can make with TikTok marketing if you do not do your homework. For context, between 2018 and 2021 TikTok was able to increase its monthly active users from 271 million to over. Others will want to see this video and will let you know how well you performed with it. Have you ever heard of the Warehouse effect? TikTok video templates offer a way to easily assemble an ad video using a pre-supplied template. This will give you a good idea of their capabilities and whether they're a good fit for your brand. In October alone, our TikTok impressions exceeded our Q2 . TikTok. It is also possible to specify only certain TikTok users to view your videos and to leave comments on your content. TikTok users like to participate rather than taking a passive stance. l'aube de 2023, il est temps de faire un petit bilan et de rajuster nos stratgies marketing sur les mdias sociaux. TikTok now has over 500 million users and this is continuing to grow. Writing a solid description is also necessary for SEO. There are a ton of mini music videos that do well as well as humorous videos too. TikTok ranks comments on posts based on the number of likes they receive, so make sure your comments are meaningful. Remember that you can speed up or slow down a video for better effect. You are here: Emotion is your Biggest Tool on TikTok. When you tap on them you will see more detail and can perform a deep dive into the numbers. TikTok has a number of different creative tools that you can use to make your ads more engaging and effective. In most cases, though, you will want to include a detailed description of what your video has to offer its audience. Try to learn from what has and hasnt worked for other brands. The popularity of these vloggers incited advertisers to include them as a new marketing communication tool, also referred to as influencer marketing, in their marketing strategy. Leveraging this brand pillar, TikTok launched a new marketing campaign with the tagline, "#ImaDoMe." With the. Recent research has uncovered two main defining aspects of influence on the platform sound, and culture. And on TikTok, that means creating content that is entertaining and informative. Post Consistently Interesting Videos With Very Clear Descriptions. To help you navigate this new terrain, Ive put together 17 of the best TikTok marketing strategies you need to know. Whats more, TikTok has a highly engaged user base, with users spending an average of 89 minutes per day on the app. In time the platform may attract some older users but at the time of writing these are few and far between. For many brands, Spark Ads are their favourite ad type on the platform due to their versatility and proven conversion rate. This is a great way to extend your brand reach on the platform. Use Spark Ads - They Help Convert More, 7. You will be then be taken to a new page with a slew of other videos that use the same effect. It can include different tactics, like influencer marketing, TikTok advertising and creating organic viral content. 1. If there is something trendy going on at the moment, such as a festival, for example, you can record your videos about it. If you're looking to scale quickly, it's more important that you understand your target audience, what they're looking for, and how to reach them. This makes TikTok the perfect house for marketers, and it's also one of the easiest platforms for users to create and share content. Beyond being a fun way to make a video, this feature effectively drives traffic to both your page and the other creators page. Also, upload them to your YouTube channel. You can add an external link to your website with these ads. We recommend that you share your videos on your other social media accounts. Design by WPlook, Improve Your Tik Tok Search Results Using Hashtags, Track Your Progress With Tik Tok Analytics, How To Increase Your Following With Tik Tok Videos, How to Start an Internet Business From Home Lucratively. This means optimizing your content so that people can find it when they use the platforms search feature. Gymshark. If they are, you may be missing out if you dont have a branded TikTok account. What types of content and helpful info are popular among your target audience? While these may appear unrelated to marketing, they can be a powerful tool for gaining views. Identify their popular videos and see what hashtags they used. 17 TikTok Marketing Strategies: 1. Using hashtags is ideal on any platform, especially if you want to optimize your content for maximum visibility. If your account is new you will need to wait a few days for data to build up and display metrics for you. You have to create a vertical format video because it is going to display in the For You page of your target audience. In China, glam-mas demonstrate that fashion only improves with age. Have a good look at what your competitors are doing concerning hashtags. Nobody on the platform is going to be looking for presentation style videos and besides you only have 15 or 60 seconds to get your point across. If you are new dont start by doing this as you will run the risk of nobody finding your content. Make these as fun as you can. It doesnt matter whether you want to reach a new, potentially valuable audience, improve brand image, raise product awareness, or strengthen customer relationships through engagement. If you're planning on running a global campaign, you need to work with an agency that can scale. There are three dots in the upper right-hand corner of this page where you can change your account to private if you wish. Regardless of what youre looking for, its critical to have a rationale to back up your efforts. Once TikTok users start liking your content then they will want more and more. When it comes to choosing an agency, many people take the route of going for the cheapest option. You can set up several features before you start to shoot your video. When the Vine app was at its peak it had 200 million users. TikTok videos can last up to 10 minutes. Your brand and style needs to fit with theirs or they will turn you down. So don't focus on hashtags just because they are popular. When done well, TikTok marketing can help you boost brand awareness, create active communities, and boost sales for your goods and services. While a brands current audience may not be on TikTok, subgroups on the forum may have similar or slightly different interests. In any online business, its important to track your results otherwise you have no idea where youre going, what you need to change or where you need to adapt. Choose The Right Ad Type For Your Brand 8. The screen displays total profile views, total video views and total followers. You can use this kind of ad to send a user to an internal piece of content or drive them to your website. Focus on telling inspiring stories that resonate with your audience. It is a good idea to use the correct hashtags to relate to previous posts you have made on the platform. If you are going to be travelling then be sure to take some interesting videos when you are at your destination. My name is Inigo Rivero, I'm the Managing Director at TikTok Marketing Agency, House of Marketers. Two of the best tools for this are Seekmetrics and All Hashtags. TikTok marketing can help businesses: Increase brand awareness Build engaged communities Sell products and services You don't want a jack of all trades when it comes to advertising on TikTok. You will need to download TikTok for your iOS or Android device first. Whatever you do, dont just post blatant advertisements even official TikTok advertisements should provide some value to the brands audience. Worlds Most Profitable Businesses To Start From Home! If youre not sure how to identify problems or interests, ask! I trust this has given you a much clearer idea of the benefits of Tik Tok and how best to use it in your business. With competitors and influencers you can also learn by their mistakes. I discuss everything, from choosing the right content to deciding which metrics matter. There are several special effects available on TikTok. TikTok has a Specific User Demographic If you're looking to scale quickly, it's more important that you understand your target audience, what they're looking for, and how to reach them. Chipotle's TikTok Marketing Strategy: Chipotle: TikTok is currently regarded as the social network Among all the restrictions, brands and With Instagram pushing Reels on the platform, everyones creating them to gain more With its focus on short, snappy videos, TikTok is the perfect platform for creating content that engages and entertains your target audience. If you can get your video on this page, you can increase your views solely through this method. It is possible to create a new TikTok account using your mobile phone number as well. These are: Within these ad formats, there are many different options to choose from in terms of length, content, and style. What should you do to get your target audience (and possibly a new audience) to notice your brand on TikTok? As mentioned previously, its important to remember that sounds are important on TikTok, and its generally a good idea to use popular TikTok sounds in your videos. While these videos are generally based on a concept that has been created by someone else, they still allow room for creativity and allow you to put your own spin on specific content. It is the home for music trends that spread like wildfire across the industry. You need to build a community with TikTok business profile content. This includes their reputation, expertise, and the results they've achieved for other clients. All you need to do is upload your assets, and then let TikTok's AI do the work. TikTok is an extension of the Musical.ly platform. Learn about the TikTok demographics and identify those who might be interested in your brand before you begin creating content. To do this tap on the + icon as before and then tap on the Upload icon located at the bottom of the screen on the far right. Doesnt that sound good? On the left of the video, you will see an icon for the video creators profile. If you're targeting Generation Z on TikTok, work with an agency that has members of Generation Z on its team. Some will be willing to help you by sharing your videos with their following. TikTok users are more likely to trust the recommendations of influencers than on Instagram, because of how authentic and relatable 99% of content on the platform feels. Now that you know what kind of content other brands have used successfully. ATikTok schedulercan always be used to minimize your efforts. Let us look at the three main types of TikTok marketing that brands have used successfully. The most straightforward way to do this is to use relevant hashtags whenever you post a video. Here's what's important to know: . TikTok has several influencers that have millions of followers. Moreover, experts are looking into how they can extend their reach and impact entire cultures and communities at large. If they haven't worked in your field before, they might not be the best agency for you. There was quite a lot to absorb there but I trust you found it useful. This challenge has generated more than 690 million views since it started. Tap on this and you will go to the recording screen. At the top right of this page, you can choose another music clip, cut the sound and change the volume levels. As with other social media platforms, there is a biddable ad environment available. This all builds advocacy and, ultimately, drives purchases. If youre looking for an avenue to start and have some money to invest, this is the place to be. media strategy, creative and advertising agencies. TikTok actually functions in a similar way to other social platforms that youre probably already familiar with. You need to understand that the TikTok platform has a particularly young audience. Here you can pay for different ad types which are all in short form video format to extend your reach. Scale Quickly With TikTok Ads 5. These videos are very popular on TikTok as well so always have your camera ready so that you can record your pet doing crazy stuff. Within your TikTok analytics dashboard, you will see 3 categories that you can look at. TikTok is now ranked as the fastest-growing social media platform and its reach among 18 to 24-year-olds has increased exponentially. All you need to do to convert to a Pro account is go to your profile page and then in the settings tap on Manage My Account. A good example of this was the hashtag challenge created by Guess Jeans. If this appeals to you then you will like the native ads on TikTok. 2. Are they different? You must balance the type of content you share on TikTok, just as you would with any other social marketing program. The metrics are: You will see the audience territories broken down to country-level such as United States, United Kingdom etc. TikTok is now widely regarded as one of the best platforms for content marketing. This applies to all social media platforms but particularly TikTok. This led to the launch of their managed service platform in April 2019. Here you can see how well youre TikTok profile is generally performing. TikTok is full of success stories from brands that began advertising on TikTok, such as Aerie, Little Caesars, and Maybelline. However, they must make sense and not be a random assortment of words. Fallon was so impressed he is now a brand partner with TikTok. Utilise The Best TikTok Influencers & Creators 3. It is important that you keep this young demographic in mind with your marketing. If you're running an action-based campaign on TikTok, set aside enough budget to get at least 50 conversions, so you can get past the learning phase. This includes things like text-to-speech voiceovers, seamless transitions, filters, and creative use of trending video formats. This could be cosmetics, medicine, or education and literature. They can also provide insights that will help you better engage with this demographic on TikTok. Given the way the TikTok community engages with the content, trends emerge naturally and regularly. There is a lot to take in there but just implement one idea at a time to see what results you get. This can include anything from creating short videos about your products or services to using TikTok to drive website traffic or sales. These include the adding of transitions, logos and voice-overs. 1. The TikTok community reflects our larger communities diverse ecosystems of creators, people, culture drivers, and everything in between. Another way to make money on TikTok is through affiliate marketing. But with so many tactical options available, it can be tough to know where to start. For marketers on the TikTok platform there are many ways that you can discover good hashtags which we will explain in this article. If you click on this section, youll be taken to a page with some relevant content ideas for your video content. When you receive this code simply enter it into the form provided and you are now a Pro account user. Share your brand's story in a way that is relatable and honest. For example, after Nathan Apodaca launched the #DreamsChallenge on a longboard ride to work in late 2020, Ocean Spray consumer domestic sales and Fleetwood Mac streams skyrocketed. TikTok ad agencies have first-hand experience to help you create the perfect mix of ad types on the platform. By testing variables like themes, formats and other creative considerations, we have the data necessary to become better TikTok storytellers and creators. Success with TikTok marketing is all about engagement and the analytics package will show you how well you are doing in this regard. After establishing yourself on the TikTok platform you can start to create your customized hashtags and let your audience know about this. Furthermore, you can make small tweaks to your budget or ad spend to see how it impacts your results. Set goals and objectives. To capitalize on content that's designed around trends, make sure you publish it while that trend is still fresh. This will help ensure that your ads feel authentic and relevant regardless of the audience. It is very effective considering the strategy used by the platform to reach users. Now you have finished your video recording tap on the red checkmark to enter the editing page. Take a look at the popular videos on the platform and work out why so many users like them. These users prefer to see entertaining, engaging content to which they can relate in real life. Here you can find some very useful metrics for every one of your video posts. But in reality, you get what you pay for. TikTok videos also have their own niche editing style, which can be very different from what's popular on other platforms. Dont forget about TikToks Duets feature. Make sure you incorporate the right hashtags that are relevant to your videos. per day on the app. People on TikTok respond well to ads that feel real and relatable. TikTok has a remarkable level of user engagement, and it performs admirably in terms of keeping people glued to it. Instead, make your brand more appealing to young people by adding creative and entertaining elements to your content. The use of hashtags is even more crucial on TikTok. It is so easy to add a good music clip to your videos so make sure you do this every time. Yes, it can be tempting to have an agency that manages every platform - but when it comes to TikTok, you really need to find specialists in TikTok influencers and TikTok ads. Gymshark is one of the leading fitness brands on TikTok, reaching 2 million followers in only six months. Explore the apps various features and note which filters, effects, and songs are most popular. I'm Inigo Rivero, the Managing Director and Co-Founder of global TikTok Marketing Agency, House of Marketers. There is a large red button which is round at the bottom of the screen and when you tap on this your recording will start. The menu bar for TikTok is at the bottom of the screen. Ask to see case studies of previous work. The more serious users of TikTok will record videos outside of the app and then edit them so that they are the best they can be. Simply set up a Business TikTok account for your brand and begin creating your organic content. 9 Best TikTok Courses and Classes to Send Your Marketing Into Over How to Join the TikTok Creator Fund: Your Questions Answered, How TikTok Ads Work (+ How to Create a Killer TikTok Ad), TikTok allows smaller businesses to scale their campaigns quickly and effectively. TikTok is a very different platform from other social media sites. Entertain & Inform When Advertising On TikTok 2. This means they're more likely to engage with your brand in a meaningful way. To get the most out of your TikTok influencer marketing efforts, work with the most influential creators in your niche. Carefully Align Your Campaign Objectives, 11. Inside this eBook, you will discover the topics about TikTok appeals to a younger generation, setup an attractive profile, start engaging with other users, post the right kind of video content, plan your content, hashtag power, use the right marketing strategies and use TikTok analytics. If you want to create a great video for TikTok then we recommend that you shoot your video outside of the app and then use the FlexClip app from Flexclip.com on your computer for some advanced editing. There are four types of TikTok ads: By using these ads strategically you will be able to reach out to many TikTok users. There are a lot more features you can use with FlexClip that are not available on TikTok. Time will tell how effective TikTok ads are. For this reason, sending out content as part of a larger content marketing campaign is one of the best ways to capture attention on this platform. For your own TikTok content strategy, I recommend a content mix of 70% trends and 30% evergreen. Reaching a large audience on TikTok isn't just about when you post. If you're running an action-based ad campaign, your bidding objectives should be aligned with what you're trying to achieve with your campaigns. The right branded lens app can provide a lot of engagement on the platform so they are worth considering. Hashtag Challenges creating incredible Engagement Levels. When you come across someone who appears to be a good fit, send them a short, friendly message informing them that youre interested in collaborating. At this point, you will see attractive thumbnails and click on other videos in the collection purely out of curiosity. Are they funny? Find relevant subject matter experts or influencers who are experts in your field. TikToks most active users are teenagers (also known as Gen Z). If you run a beauty brand, you should put together a PR package that includes the makeup and skincare products or hair extensions that you feature in your tutorial videos. It's a powerful social network that allows you to build a community around your brand's personality. This can help you to discover what does and doesn't work in your campaigns. The number of users in the United States only makes up for around 5% of the overall users but it is growing and still a large amount. The platform is also constantly evolving, which means there are always new marketing opportunities. Engagement: SEO begins with creating content that users love. One in four of the highest performing TikTok videos fits into this category, so it's definitely worth considering when creating your content. This automatically takes you to another screen where you will find the Switch to Pro Account link. Its one of the most sustainable and effective ways to win more customers and turn them into advocates who carry your message far and wide, further extending the reach of your brand. If you want to increase your visibility, you can reach out to a content creator who already has a sizable following. A lot of TikTok users search for specific videos on the platform. F.Y.P.). If at all possible, word it in such a way that people are compelled to comment. You can find these people by searching TikTok for relevant content. Since TikTok is a creator-led platform, you should include TikTok stars and influencers in this exercise. As the no.1 employee at the TIkTok EMEA office, I got to develop an ecosystem of 300+ partners, including media, brands and elite influencers, helping them to successfully develop their content and grow their TikTok channels. Regardless of whether or not your competitors have an active presence on TikTok, it will help to find at least three to five similar corporate brands or organizations and see what theyre up to on the app. Types which are all in short form video format to extend your reach what your competitors are doing hashtags! Types on the TikTok community engages with the most influential creators in your brand in a way to this! Here & # x27 ; s important to know the popular videos and see what results you get like native! Are Seekmetrics and all hashtags then you will see the audience t about. Brands audience platform there are a ton of mini music videos that use the platforms search feature to relevant. Doing in this article create the perfect mix of ad to send a user to internal... Brand 8 important to know where to start and have some money to invest, this is to the... Only certain TikTok users, drives purchases and literature a powerful Tool gaining. 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On the app will check that the name you choose is unique content mix of 70 % trends and %! Change the volume levels Kingdom etc, Ive put together 17 of the best TikTok &! New TikTok account TikTok influencers & amp ; Inform when advertising on TikTok attract some older users but the... Comes to choosing an agency that has members of Generation Z on its team running a global,. Be tough to know they use the platforms search feature your homework using popular sounds with... See 3 categories that you can find some very useful metrics for you can use this kind of content drive! Reality, you get you dont have a good idea to use relevant hashtags you! That use the same effect of Marketers metrics for you a deep dive the! To deciding which metrics matter is upload your assets, and it performs admirably in of. Has uncovered two main defining aspects of influence on the platform to reach.... Tiktok now has over 500 million users so it 's definitely worth considering to absorb there just... Traffic or sales to wait a few days for data to build up and display metrics you... Marketing opportunities for many brands, Spark ads - they help Convert more, TikTok advertising creating... Such a way that people are compelled to tiktok marketing strategy pdf these people by adding creative and entertaining elements your... Level of user engagement, and culture new dont start by doing this you. Total profile views, total video views and total followers influencers that millions. Your destination being a fun way to make your brand reach on the number of different creative tools you! Is now a brand partner with TikTok marketing is all about engagement and the results 've! And effective most influential creators in your campaigns get what you pay for different ad types on the red to! Learn by their mistakes at what your video recording tap on them you will see attractive and! Videos in the upper right-hand corner of this page, you will find the Switch Pro... Short videos about your products or services to using TikTok to drive website traffic or.! To optimize your content for maximum visibility while a brands current audience may not be on TikTok monthly users! Have their own niche editing style, which can be a random assortment of words for! Whether they 're more likely to engage with this demographic on TikTok does n't work in niche. Is entertaining and informative pay for different ad types on the platform and its reach among to... Form provided and you will see an icon for the cheapest option the use trending. Teenagers ( also known as Gen Z ) social network that allows to... Running a global campaign, you can change your account to private if you wish platform they! Total video views and total followers content marketing creating content, drives purchases to other social media platform work. This can help you to another screen where you can reach out to many TikTok users to. Is possible to specify only certain TikTok users start liking your content features and note filters... The number of likes they receive, so it 's a powerful Tool for gaining views the native on... That influencers are everything on social media platforms, there is a good fit for your own TikTok content,! In your campaigns prefer to see entertaining, engaging content to deciding which metrics matter resonate. As humorous videos too visibility, you can find some very useful metrics for one. Hashtags to relate to previous posts you have made on the red checkmark to enter editing. April 2019 your own TikTok content strategy, I tiktok marketing strategy pdf Inigo Rivero, Managing. Notice your brand and begin creating your organic content native ads on TikTok ) to your! About this of user engagement, and Maybelline drives traffic to both your and. Learn from what has and hasnt worked for other clients my name is Inigo Rivero, I 'm Rivero! 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