Corporate Senior Vice President, International Operated Markets, Emilee DeMartino Mr. Kempczinski had barely warmed his chair in the job when the pandemic struck, closing restaurants around the world seemingly overnight. Customers are seeking brands that reflect their values and the line between the corporate brand and the consumer-facing brand is blurring.. McDonalds is not responsible for the content provided by third-party sites. Im a Filet-O-Fish-no-tartar-double-ketchup guy. When you serve as many customers as we do, our customers are society. When you had a leader that acted in a way that was incongruous with those values, it raised a question: Are we as good as we say we are? So, for example, with Drive Thru, the classic frustration for the customer is: How long is it going to take? Are we making the right trade-offs between keeping our restaurants open, keeping communities served, keeping employees employedbetween all of that and keeping people safe? What are we certain of? Diversity, Equity and Inclusion at Brunswick Group. (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': So when events happen that strike at the heart of our core values, we want to speak out on those occasions as well. Following three years at Saatchi & Saatchi, she joined PepsiCo and led marketing and innovation for Gatorade. 2017 - 2022McDonald's. It was a great reminder about the embedded cost of complexity in our P&L. Second, what if youre a loyal customer? feel-good moments for everyone. As part of the strategy launch, Mr. Kempczinski articulated a clear vision of where the company will make a greater impact in the world through its renewed purpose to feed and foster communities. Michael began his career as a reporter. (200812), Director, corporate strategy and development And in many cases, it's that little bit of that odd juxtaposition that creates interest. The whole world was in crisis mode, but Chriss calm demeanor and thoughtful approach ensured that as a team we could implement the swiftest operational transformation in our history to protect restaurant crew and customers, while providing financial support to franchisees to ensure they could focus on running their restaurants rather than worrying about what the future might hold.. As Vice President, Strategic Alignment and Chief of Staff for the Office of the CEO, Mark works closely with McDonalds senior leaders to drive the brands most significant strategies and accelerate growth across 39,000 restaurants in more than 100 countries. Were going to make decisions with the long-term in mind. Today, McDonalds looks like its on track for a rapid recovery and even, perhaps later this year, robust growth in some of its biggest markets. Amy joined McDonalds Corporation in 2011 where she leads McDonalds compliance strategy globally and is responsible for administering McDonalds compliance program, including anti-corruption initiatives, stakeholder engagement, due diligence and compliance investigations. How do you decide which issues youll address? Steve was at the company for 20 years. In this role, he worked closely with our business leaders and franchisees to identify innovative new ideas and best practices to accelerate system growth. She first joined McDonalds as Chief Marketing Officer for our UK business and Northern Europe. You are leaving McDonalds to visit a site not hosted by McDonalds. In a recent interview with McKinseys Greg Kelly, Kempczinski discussed his tenure so far and what the next normal might look like for McDonalds. McDonald's CEO Chris Kempczinski is trying to change the company's culture after taking the reins in November. So, are there things we can do to speed up the Drive Thru? From there, he moved on to roles of increasing scope and responsibilities that included regional and international leadership such as Vice President & General Manager of the Indianapolis Region and Managing Director, McDonalds Korea. Senior Vice President and Chief People Officer, IOM. By Philip Delves Broughton Then, all of a sudden, here comes COVID-19, and it significantly disrupts our business. The circumstances were unusual. Emilee has held a variety of leadership roles since joining McDonalds in April 2018, leading critical work to solidify our people-first culture - including redefining our Values and aligning them with our Accelerating the Arches strategy, establishing Global Brand Standards, driving essential modernization efforts, and shaping our Diversity, Equity & Inclusion strategy. Heidi is a member of the Board of Directors for the Midtown Educational Foundation, Skills for Chicagolands Future, and the Human Resources Policy Association. Im a product of the 90s. What dont we know? After a thorough investigation, the Board took decisive action, terminating Mr. Easterbrook and naming a new leader. Freedom within the framework gets back to this point of how the brand stays relevant. I stepped up my communication to make sure that our employees understood what our plan was to get through thisbut also to get a lot of feedback. She joined McDonalds from The Boeing Company, where she served as Senior Vice President of Human Resources since 2016. Keeping McDonalds relevant: An interview with CEO Chris Kempczinski. He also holds an MBA with honors from The University of Chicago. Were going to lead by example. COVIDs a perfect example of that. Join us in New York City and be a part of the story of how retail builds extraordinary careers. They like to show me the latest thing that theyve got on the menu and Ill go with that. As Global Chief Marketing Officer, Morgan Flatley leads the development and execution of bold marketing strategies to create stronger customer connections around the world. And were definitely doubling down on those. In that same press release, McDonalds announced the companys new CEO was taking the reins immediately. In 2010, Jill became the Managing Director for our UK business and President, Northern Europe, sustaining strong performance across all metrics of our company, including a strengthened brand, a reinvigorated employee experience and double-digit sales growth, all while fostering successful franchisee performance and engagement. Please review the third-partys privacy policy, accessibility policy, and terms. Under her guidance, Boeing reimagined their HR model and transformed talent development and mobility system wide. Joe Erlinger is President of McDonalds USA, where he is responsible for the business operations of more than 14,000 McDonalds restaurants in the United States. I like the Nuggets with ketchup. In those 60 minutes, he reminded us all of the responsibility we have to deliver on McDonalds greater purpose., It was a belief in Mr. Kempczinski that led Heidi Capozzi, Chief People Officer, to join the company in April this year. fries? So what do you do? He lives in Chicago, IL, with his wife and two kids. John W. Rogers, Jr., the Chairman and Co-CEO of Ariel Investments, introduces award honoree Chris Kempczinski, the President and CEO of McDonalds Corporation October 26, 2022 07:00 PM ET Marc N. Casper, the Chairman, President and CEO of Thermo Fisher Scientific, accepts the CED Distinguished Leadership Award. Senior Vice President, Corporate Controller. This approach led to initiatives such as the Fan Truths strategy and the record-breaking Famous Orders collaborations, resulting in dozens of creative excellence awards. Chris joined McDonald's in 2015 as Executive Vice President, Strategy, Business Development and Innovation. We did recognize three or four years ago that delivery was going to be a huge opportunity for us. Jill holds a BA in Business Studies from Brighton University, United Kingdom, and a Chartered Institute of Marketing Diploma. Emilee has also worked in management consulting with Accenture and Mercer, where she coached executives and consulted for organizations around the world focused on building a Human Capital Strategy and Change Management practice and implementing numerous large-scale organizational changes. Prior to joining VF, he was the Director, Diversity Strategy and Support, responsible for the D&I strategy, reporting, and consultation for all Walmart stores in the U.S. and was a recruiter and D&I leader at Tyson Foods. In 2015, he stepped into the Chief Financial Officer role for McDonalds High Growth Markets. He earned a bachelors degree with honors from Brown University and lives in Chicago, IL, with his wife, son and daughter. That new CEO is Chris Kempczinski, and here are five facts you need to know about him: In the press release announcing his promotion to CEO, Kempczinski said: Im thrilled to be leading this incredible company. Michael Grothaus is a novelist and author. Ian also spent time as Managing Director of McDonalds Ukraine. She returned to the McFamily in 2022 to accelerate the next phase of the IOM segments growth, elevating our marketing and creative excellence while enhancing our crew and customer experience to unlock new growth opportunities in the IOMs. Some delivery orders are, as you said, initiated directly on the sites of our delivery partners. Prior to joining McDonalds, Brian led enterprise technology teams at well-known brands and global businesses, including Kellogg Company, Mars, General Motors and Cardinal Health. As Executive Vice President International Operated Markets (IOMs), Jill oversees our five largest wholly-owned international markets and our IOM Business Unit, consisting of our remaining wholly-owned international markets. She lives in Chicago with her husband and three children. [3] In a How a small drive-in restaurant in San Bernadino grew into an American icon. A big learning for me was realizing that there is no such thing as overcommunicating. The Wall Street Journal reported Sunday that under Kempczinski's predecessor,. As President, McDonald's USA, Christopher Kempczinski's salary was $4,678,340 in 2018. Project leader and consultant We have our core menu: hamburger, cheeseburger, Big Mac, Quarter Pounder. When Ray Kroc structured McDonalds as a franchise business, the founding idea was to have a franchisee who lives in the community and who is going to be way better at managing the restaurant than some corporate stiff, thousands of miles away. We have a big advantage with 40,000 restaurants. I wouldnt be a Duke fan if I didnt take some lessons from Coach K. His ability to forge a sense of comradery among his players holds lessons for any leader. I graduated from college in 91right around the time Nelson Mandela had been released from prison, become President of the ANC, and started negotiations to end apartheid. Looking at your recent marketing initiatives, featuring cultural icons like Travis Scott and J Balvin, and the recent launch of Spicy Chicken McNuggets, I have to wonder how a brand as established as McDonalds continually reimagines marketing? Pivot to lunch, I always get the fries. And I think were now at a place where weve caught up. Corporate Senior Vice President, International Operated Markets. She and her husband, Brian, reside in the Chicago area. First, we have the four pillars of what we call our Corporate Leadership Platform: supporting local farmers and local sourcing, protecting our planet, serving our communities in times of need, and providing jobs and opportunity. (200003), Boston Consulting Group Do you see your delivery model changing in the near future? In just four years, he had clearly made a mark. Outside of McDonalds, Chris serves on the Board of Directors for Procter & Gamble. Hed come to McDonalds in 2015 after holding top management positions at Kraft Foods and PepsiCo. Chris Kempczinski Leadership Style. I think the important thing is dont try to stand out. Mr. Ozan reflected on his CEOs approach: From the outset of this pandemic, Chriss priority has been clear-protecting restaurant crew and customers above all else. As the leader of McDonald's USA, Kempczinski participated in a lot of the decisions that fueled the company's turnaround. Cornell serves as an alumni board member and student mentor for Ithaca College Park School of Communications. Senior Vice President, Corporate Controller, Reggie Miller Where do we have credibility to speak and stand behind our values and commitments? As President and CEO of McDonalds, Chris leads the millions of dedicated McFamily members who help create delicious, feel-good moments for everyone. She began her career in litigation roles at the law firms of Kelley Drye & Warren LLP and Shipman & Goodwin LLP. Outside of McDonalds, Chris serves on the Board of Directors for Procter & Gamble. For more information on how to manage cookies, please read our cookie policy. A common thing that I will hear from people who are not in the industry is that retails a dead-end job. I wanted to make that set of expectations very clear at the beginning of my tenure so that this was not a moment to reconsider what we stood for. Customers are seeking brands that reflect their values and the line between the corporate brand and the consumer-facing brand is blurring. So you just have to accept the unpredictability and risk as part of the bargain to be a relevant brand today. Ian previously served as Vice President and Chief Financial Officer for Asia-Pacific, Middle East and Africa, and as the Regional Vice President of Europes East Division. When something in the public discourse is relevant to who we are as McDonalds, and frankly where we would be expected to say something, we should lend our voice. Yet by the fourth quarter of 2020, the companys global systemwide salesat $25.8 billionhad fully recovered to its 2019 fourth-quarter sales. And that brought us back to the notion of community. Chris Kempczinski: Its true; we get asked to speak out on almost any topic. The prior CEO stepped down last year over a compromise of company values, and this year the company has faced accusations of racial discrimination and sexual harassment. Paul Pomroy was appointed Corporate Senior Vice President, International Operated Markets in November 2021, and oversees 12 markets, including Italy and Spain, encompassing more than 3,500 restaurants. Her team also coordinates McDonalds environmental, social and governance (ESG) engagement and reporting. We can think about our business beyond just the four walls of McDonaldsand perhaps even beyond what is McDonalds brandedbecause we have scale and a platform that we, and even others in our industry, could use to deliver important and sustained value to our customers. Sometimes, having the visibility of McDonalds can be a burden, can make for an easy target. (201415), Senior vice president, US grocery Mark graduated magna cum laude from The College of William & Mary with a bachelors degree in International Studies. All Rights Reserved. My view is that in this day and age, you have no choiceif you want to control the message, you will be an inauthentic brand and you wont have any resonance. Catherine is a CPA, has her undergraduate degree in accounting from The University of Illinois, and her MBA with a Finance concentration from DePaul University. A big part of that will be selling food, but we dont necessarily have to do that in a restaurant; there may be other ways to sell food. By using this website, you accept the use of cookies. We have a big advantage with 40,000 restaurants. Right now, Im reading Ten Lessons for a Post-Pandemic World, Fareed Zakarias book on what the world might look like when the pandemic is over. new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], Leadership McDonald's CEO Chris Kempczinski apologizes for his text to Chicago's mayor "Those comments were wrong," he said in a video to the system amid a furor over the message, which appeared to blame parents for shooting deaths of two kids. As Executive Vice President and Global Chief Impact Officer, Jon is leading the effort to harness the unmatched scale and reach of McDonalds to affect purposeful change around the world. In his previous role, John wasManaging Director of McDonald'sSpainfor two years, delivering aperiod ofexceptional results. Chris Kempczinski was enjoying a quiet moment at his home in Chicago last autumn when he received a call from Chair of the Board of McDonalds Corporation, Rick Hernandez. Rather, this was a moment to double down on what we stand for and make it clear that it applies to all of us equally. In 2020, as U.S. Chief Marketing & Digital Customer Experience Officer, she led her team to unleash world-class creative and harness the power of social media with bold, forward-thinking ideas. The biggest decision that I was most proud of, that was also most critical, was not trying to make all the decisions here at headquarters, but pushing those decisions out into the markets, while giving our leaders in the restaurants who were closest to the situation the flexibility to make the decisions. Working closely with Brunswicks Abu Dhabi and Dubai offices, the Riyadh team advises clients across sectors on areas including financial situations, corporate positioning and issues management. They like to show me the latest thing that theyve got on the menu and Ill go with that. I hope so. Everybody was willing to help you.What is something you learned early on that has carried with you into today? We also put the onions actually on the grill as opposed to putting the onions on at the dressing table. Chris has more than 25 years of experience working in premier global consumer companies. Manu has been part of the McDonalds System for more than 20 years, with extensive knowledge of the companys global customer base and deep understanding of the needs of McDonalds customers. McKinsey: Looking back on your tenure so far, is there anything you wish youd done differently? Catherine also spent two years in Internal Audit working on international market audits. [Many] decisions were left to the field and I think ultimately that proved to be quite successful for us.What is one misconception about retail that you would love to debunk for everyone? We also put the onions actually on the grill as opposed to putting the onions on at the dressing table. CIO Fletcher Previn and his team compressed 10 years of strategy into 10 weeks of execution, reports Philip Delves Broughton. We did have a leader who didnt act in accordance with our values, and youve got to hold everybody to the same account. As McDonalds EVP, Chief Legal Officer and Corporate Secretary, Desiree Ralls-Morrison oversees the companys global legal operations, responsible for supporting the companys strategies, anticipating and managing risk, and advancing McDonalds brand and values. Jo holds a Master ofScience in Applied Economics -EhsalBrussels,and is fluent in Dutch, French and English. As Chief Communications Officer at McDonalds, Michael Gonda is responsible for driving integrated communications strategies that focus on protecting and advancing the reputation of the company globally. In addition, Amy is licensed to practice law in Illinois. So dine-in will still be important, but I think takeaway channels, like delivery, drive-thru, and order ahead with curbside pickup, will stay elevated for the foreseeable future. McKinsey: Are there companies or thinkers that you look to for inspiration? Put simply, he is a leader who at his core cares a lot., Inside McDonalds, Mr. Kempczinski wasted no time reminding employees, franchisees and suppliers that their pride in McDonalds was rooted in the values on which the company was founded-and reiterating his personal commitment to those values. Not any of the other sauces; just straight-up ketchup. Controller Group supporting key business initiatives and five years in the Corporate Controller Group in both external reporting and Europe management reporting roles where she was a 2001 McDonalds Presidents Award winner. Mr. Kempczinski wasnt new to the company but unlike previous chief executives, he hadnt joined the restaurant giant decades earlier, either. As a brand, you want people to discover you. Im hoping its going to stick around. Voice recognition could be one area to do that. I think for us, to be honest, we just had to catch up. He builds great teams. But this year has definitely been a team effort, and Ive certainly been fortunate in that I have a very experienced team around me. We have a responsibility not only to serve great food, but to make it responsibly and to enrich the communities in which we operate. Mr. Kempczinski had barely warmed his chair in the job when the pandemic struck, closing restaurants around the world seemingly overnight. If I could go back and do it again, I would be more overt in telling our story. One of our values is that we open our doors to everyone. Reggie serves on the Executive Advisory Committee for the College of Business and Economics at North Carolina A&T State University; and serves as the Co-President for the Board of Directors for Camber Outdoors. Post earning a Bachelor of Science degree in Logistics and Distribution from Western Illinois University in Macomb, IL, Marion held distribution roles in sales and operations. But then you do have the flexibility locally to add items that you think appeal to local tastes. Chris is responsible for driving McDonald's growth strategy, Accelerating the Arches, and ensuring that the company's values are embedded throughout the system as the filter through which all our business decisions are made, bringing its corporate purpose-to feed and foster community-to life. Our executives preserve it. According to salary.com, of Kempczinski's total salary, "$725,000 was received as a salary, $336,869 was received as a bonus, $1,000,005 was received in stock options, $2,500,183 was awarded as stock and $116,283 came from other types of compensation." 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